Friday, November 25, 2016

Black Friday frustration for online shoppers

Black Friday proved to be particularly frustrating for some as millions of people sought to purchase bargains ahead of anticipated price hikes in the coming months [BBC].

A weak pound that followed the Brexit vote in June has made imports more expensive. However many retailers have yet to pass on the costs to consumers, preferring to take a cut in profits rather than risking a loss of custom.

But price hikes are inevitable in the coming months as old stock dwindles and retailers seek to rekindle profits.

But before the price hikes comes Black Friday, an American import which the cynically minded would say is just a way of retailers getting rid of old stock. Nonetheless there are many who don't mind last year's model.

However, those seeking a bargain have encountered hours of frustration attempting to purchase items on crashing websites or battling through crowds of other bargain hunters.

Online hell

Thousands of people attempting to buy a Dell laptop reduced by nearly 50% were thwarted by constant timeouts and other errors. Those seeking to redress the problem through Dell's helpline found themselves in a very long queue.

Many potential customers took to social media to vent their frustration. "If @DellUK can't cope with people buying stuff from their store, how could they cope with a DDoS attack?" one annoyed Twitter user posted.

Some felt the whole promotion was merely baiting people who unable to buy what they wanted felt compelled to still make a purchase though for a much smaller reduction. "Don't fall for the Dell doorbuster bait and switch" wrote @Jellyf0x. "It's a bait and switch scam, they don't want your £200 they really want to sell you something else later" 

Others felt the online problems did not bode well for a tech giant like Dell. Indeed the Black Friday offer may have backfired. One hopeful buyer glumly suggested he might opt for a Lenevo laptop instead. Others aired similar grievances. "Your Black Friday treatment has been nothing short of disgraceful...I'm taking my money elsewhere & advise others to do likewise!!!" Simon Church posted on Twitter.

Many people were sceptical as to how many laptops were even on sale. Dell on stated there were a 'Limited' number. However given the issues so many people experiencing and the fact that Dell said the offer was closed within an hour of going live, some questioned whether there was even one laptop available at the stated £199 price tag.

Stabbing and overspending

In the physical world things weren't doing too well either. Many shoppers found themselves stuck in heavy traffic as they headed to out of town shopping centres. For some the bargains were not cheap enough though and one off duty police officer was stabbed after attempting to apprehend a shoplifter in Leeds [Sun].

Shoppers grabbing bargains have been cautioned against overspending, especially given the uncertainty of the British economy.

"The key is to make sure you only buy items you were looking for anyway, and not because you fall for the marketing hype," said Gary Caffell, from Moneysavingexpert. "There are some great deals out there but make sure you do your own price comparisons, as prices can fluctuate wildly from store to store - don't just take a retailer's word for it that something is a bargain."

While there will be many who have walked away with a bargain, there will be a far greater number who will have increased their debts by loading expenditure to credit cards. Others will have been left bitter by the whole frustrating experience.

tvnewswatch, London

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