Thursday, November 01, 2012

Apple iPhone popularity waning

It seems the party may be coming to an end for Apple. The company is experiencing dwindling sales and according to some recent reports there is a growing lack of enthusiasm for their products.


New data from Strategy Analytics showed that only 75% of iPhone owners in Western Europe would buy an Apple device as their next smartphone. While still a relatively high percentage it is a marked drop from last years figures which topped in at 88%. User loyalty also dipped slightly in the United States, with 88% of iPhone owners saying they'd buy an Apple smartphone in the future, down from 93% last year.

Paul Brown, the director at Strategy Analytics' User Experience Practice, said that Apple's loyalty numbers may have taken a hit because of "negative press prompted by a perceived lack of recent innovation."

Bad publicity

With the release of iOS 6 on the iPhone 5 there was a swathe of complaints and bad publicity concerning their Apple Maps application which replaced the ousted Google Maps. Apple had boasted their new application was "the most beautiful, powerful mapping service ever". However with misplaced locations, the return of shops that had been closed for years and satellite imagery that looked decidedly wobbly, the company came in for much flack and a great deal of ridicule. Some have even taken to posting spoof ads on YouTube [tvnewswatch: Apple maps may be poor imitation of Google maps / tvnewswatch: New iPhone 5 users could find themselves lost / tvnewswatch: Apple's iPhone 5 receives mixed response].

Android devices are increasingly dominating the market and often at a price way below that of Apple products [tvnewswatch: Newly unveiled Google Nexus products may hurt Apple further]. While Android users are not necessarily brand loyal, most are likely to upgrade to another Android handset.

Apple founder saw Google's Android as a direct infringement of his own iOS and declared "thermonuclear war" to "right this wrong" [tvnewswatch: Tech wars continue for Samsung, Apple, Google et al]. There have followed a series of trials targeting Android handset manufacturers, though with varying levels of success. US courts have found favour with Apple, though cases brought by Apple against the likes of HTC and Samsung have fared less well, even costing the company money in court fees and bans on its own products tvnewswatch: Apple win US patent fight, but battle far from over .

The constant legal battles have also soured the company's image with many seeing Apple as controlling and megalomaniac. Bloomberg recently described the patents battle as being similar to the Singer sewing machine battles in the 19th century, but without the violence!

It hasn't come to blows yet and while Apple devices are still popular, the company may have to rethink its strategy, in terms of image, price and innovation if it wants to re-establish its position in the market [BBC / Electronista / Reghardware / BGR].

tvnewswatch, London, UK

No comments: